Symple, a startup building a DeFi wallet to bring real-world assets (RWA) to users, needed a strong brand identity and coin design that aligned with its name—keeping things simple yet impactful. Additionally, they required a well-structured pitch deck to effectively communicate their platform’s uniqueness, investment potential, and roadmap to investors. The challenge was to create a brand and presentation that conveyed simplicity while maintaining credibility in the DeFi space.